October 1, 2020

Crystallizing Public Opinion has ratings and 22 reviews. Gerry said: Simply a fascinating read – not only educational but reflective of an America ne. Crystallizing Public Opinion is a book written by Edward Bernays and published in . Larry Tye, The Father of Spin: Edward L. Bernays and the Birth of Public Relations; New York: Crown, ; ISBN ; pp. 96– CRYSTALLIZING. PUBLIC OPINION by. EDWARD L. BERNAYS. Counsel on Public Relations. Former Lecturer on Public Relations. andAdjunct Professor.

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The strong tendency towards that religious ra- tionalism which centuries later was called secular- ism, at a very early stage of Greek civilization produced a sceptical attitude towards the pro- nouncement of seers. This page was last edited on 31 Julyat The book here is only different from the original in that Stuart Ewen provides an introduction that is a lengthy description of his professional endurance to speak with Mr.

Advanced Book Search Browse by Subject. You’ll be as mad as I was realizing how easily swayed we are. They must inject moral and spiritual motives into public opinion. It happened that the matire d’hoiel was about as well known as the hotel itself.

To some the public relations counsel is known by the term “propagandist. The theatre and spectacle too became important factors. In it was included in the Dictionary of Sociology.

Interesting read that goes into the real life applications of the PRO, rather than giving theories and hypotheticals.

One client is advised to announce changes of price policy to the public by telegraph, another by circular, another by advertising. Memoirs of Public Relations Counsel Edward One of Bernays’ books on the theory of Public Relations.

The original technique was the issu- ance of treatises, historically correct and eth- nologically accurate. I pointed out that good public relations depend on action which results in social behavior by business and other activities and thus the establishment of a cooperative relation- ship with the public. With public sentiment nothing can fail ; without it nothing can succeed.

A recent survey of twenty-five public relations leaders in the United States and other countries, by the Crystaplizing Relations Bluebook indicates some of these variations. State coinage, said to have originated in Lydia in the seventh century B. Bernays’ uncle was Sigmund Freud so he mixes in quite a bit about human psychology, especially about our tendency to form “herds” and “bandwagons.


His profession is in a state of evolution. The Aluminum Corporation was attempt- ing- to prove to the public that it was beneficent and not a malevolent monopoly.

Rapid industrial expansion of the country under leaders of great individualism who stressed laisses faire, dominated the country’s post-war development.

Certainly what these early reformers felt about publicity as a means of social control has not been fulfilled. Fugger family, originally estab- lished in the 15th Century by Jacob Fugger of Augsburg.

They took up the cry uttered in and urged business to modify its attitudes and actions to conform to public demand. In the Renaissance, a new respect for reason and the right of every human being to investigate nature and society independently, gave individual opinion much greater opportunity for development and expression.

He instituted the principle of publicity for diplomatic procedure in international relations as well as for internal political relationships of the Athenian city-state. The Milk Industry Foundation launched a campaign to prove to the public that the spread between the price the farmer received for milk and that which the consumer paid for it was not as great as it seemed.

The wartime contribu- tion of American business to winning the War was stressed in this effort. Religious leaders, farmers, workers, intel- lectuals, reformers carried on the fight.

Crystallizing Public Opinion

Many outside forces, however, do go to influ- ence public opinion. Popular misunderstanding of the work of the public relations counsel is easily comprehensible because of esward short period of his develop- ment. Pamphlets put out by the Hohenstauffens Ger- man emperors of the 12th, and 13th, centuries began to be employed against Rome itself. Especially significant is the tend- ency of races to maintain religious beliefs and customs long after these have lost their meaning.

Crystallizing Public Opinion is a book written by Edward Bernays and published in The public relations counsel must advise him on these factors as well as on their presentation to the l.berbays most interested in them. The counsel advises on, and to some extent directs and supervises activities which affect the public. The Association of Ameri- can Railroads spent vast sums on extensive good will advertising. And, through late Greek and Roman times, this continued as crystallizign most powerful instrument of political propaganda and agitation.


The cancellation of reservations stopped and the rumor disappeared. When this uniformity accords with our own beliefs we call it an ex- pression of the public conscience. He examined American literature— books, magazines, newspapers, and classified attacks made on New York and New York citizens. It is they who pull the wires that control the public mind.

Goodreads helps you keep track of books you want to read. I found particularly compelling his views on the “herd instinct” explaining how mass perception works, how marginal their sense of reality is, and how the public mind needs to be managed by an educated elite. Hoyt, who stressed the importance of public opinion as a safeguard for the soundness of or- ganizations.

Business began to recognize it was no longer a private but a public affair, and that to survive and develop it must be based on a coincidence of its own and the public interest.

Full text of “Bernays, Edward L. Crystalizing Public Opinion ( ) (no OCR)”

It became imperative vividly to dramatize for Italy the reality of American cooperation. His text books for this study are the facts of life; the articles printed in newspapers and mag- azines, the advertisements that are inserted in publications, the billboards thai line the streets, the railroads and the highways, the speeches that are delivered in legislative chambers, the sermons issuing from pulpits, anecdotes related in smok- ing rooms, the gossip of Wall Street, the patter of the theater and the conversation of other men who, like him, are interpreters and must listen for the clear or obscure enunciations of the public.

Their facts were for the large part ignored. Add to wishlist E-mail a link to this book. The rational method adequately used would have told him that on the great majority of these questions there could be for him but one attitude – that of suspended judgement.

Trivia About Crystallizing Pub A national press service took up the story and sent it out to ail its subscribers.