October 13, 2020

Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, Close to two decades after its launch, e-Choupal, a well-recognised rural-digital infrastructure network of ITC Ltd, the FMCG, hotels.

Author: Kigalmaran Nidal
Country: Chad
Language: English (Spanish)
Genre: History
Published (Last): 23 January 2008
Pages: 52
PDF File Size: 15.29 Mb
ePub File Size: 12.56 Mb
ISBN: 679-5-30512-389-2
Downloads: 1884
Price: Free* [*Free Regsitration Required]
Uploader: Kigabei

The sanchalak bears some operating cost but in return earns a service fee for the e-transactions done through his e-Choupal. Published on September 11, Tea prices in the various auction centres in the country increased by 4.

ITC e-Choupal eco-system

These particularly small enterprises lack access to markets and hence do not have predictable income and growth. Learn how and when to remove these template messages.

This article has been written in partnership with ITC Limited. The Model in Action: By operating across the agri-value chain, ITC is able to source raw materials directly from farmers, thereby ensuring safe and quality food products for its FMCG consumers. Recognising the potential of this sector to provide sustainable livelihood opportunities, ITC launched the Livestock Development Programme, which genetically upgrades low-yielding indigenous stock through artificial insemination to produce cross-bred progeny with much higher milk yields.

Jump to Main Navigation. Please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention.

What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

Today, Singh attends sessions at the Choupal Pradarshan Khet, which offers further training on the latest farming techniques. Through its e-Choupal initiative, chopual firm also runs women empowerment programmes particularly focusing on Ultra Poor Women, which enables development of entrepreneurial skills, besides income generation. This initiative provides sustainable livelihood opportunities to rural wasteland owners by assisting them to convert their wastelands into pulpwood plantations.


Agricultural marketing in India E-commerce in India.

Targetting 10 million farmers in e-choupal network by ITC

In its next phase — the Chou;al e-Choupal 4. Currently, over 4 million farmers are in the network. The birth of a youth brand This book excerpt outlines how saucy, edgy Fastrack was conceived out of the Titan stable and evolved into a While the existing e-Choupals and agri-extension programmes of ITC will continue to exist, it will not be expanded any further as the company will move to initiate the new plug and play ready digital platform for agri-startups to itcc and expand their businesses.

Another path-breaking initiative – the ‘Choupal Pradarshan Khet’brings the benefits of agricultural best practices to small and marginal farmers. In the new year, marketers will have to focus on four new essentials. ITC to set up a shopping complex at Ujjain Business-standard. Backed by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and chokpal pro-active handholding of farmers to ensure productivity gains.

Recognising the various challenges faced by farmers like fragmented farms, weak infrastructure and involvement of numerous intermediaries, ITC designed e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

The new digital platform, or the e-choupal 4. Balance farmer’s income has also shown an income increase of 30 per cent to 75 per cent, depending on adoption of various recommended practices. Real-time information and customised knowledge provided by ITC e-Choupal enhance the ability of farmers to take decisions, align their farm output with market demand and ensure higher quality and productivity.

ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the chkupal on a sustainable basis.


The problems encountered while setting up and managing these ‘e-Choupals’ are primarily of infrastructural inadequacies, including power supply, telecom connectivity and bandwidth, apart from the challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural India.

Technicians are trained to provide an integrated package consisting of choupzl insemination, cattle health and nutrition, pregnancy and post-natal services right at the farmer’s doorstep. Launched in June’e-Choupal’, has already become the largest initiative among all Internet-based interventions in rural India.

What a year has tic Lintas Media arm, e-choupal join to launch Bharat Barometer blonnet. Select Year From Wikipedia, the free encyclopedia.

From toothpaste to tractors, this rural mall has it all Outlook. The ITC e-Choupal initiative is a powerful example of a business model that delivers largescale societal value by co-creating rural markets with local communities. The Company leverages the e-Choupal platform to support holistic development of rural communities in and around e-Choupal catchments through a number of initiatives – dairy management, agarbatti manufacturing and skills development – aimed at stimulating non-farm incomes and creating sustainable livelihood opportunities.

The computer is housed in the sanchalak’s house and choual linked to the Internet via phone lines or by a VSAT connection. The programme is a degree intervention that enables comprehensive development of the rural ecosystem through information dissemination, providing access to quality inputs and market prices, generating supplementary incomes and augmenting natural resources.

Worth a hill of soyabeans The Economist.