October 7, 2020

Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You. – Kindle edition by Seth Godin, Malcolm Gladwell. Download it once. How to spread your influence and ideas using these 8 tips from Seth Godin’s Unleashing the Ideavirus. Here’s a bigger idea: Ideas that spread fastest win. Unleash Your Ideavirus. By Seth Godin long Read. You’re at your business-school reunion.

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Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. Dec 03, Joshua Ideaviruw rated it liked it.

How does this happen? Someone with really short-term memory. Nevertheless the some ideas in the book are still relevant though the terminology used in the book is no longer relevant and has not caught on in the words of the author, the ideavirus has failed to catch on.

Systems Monitoring for Dummies: Today, we have dramatically more friends and more friends of friends, and we can connect with them faster and more frequently than ever before. Dec 26, Kat Kiddles rated it liked it. In the new economy, consumers have built up antibodies that resist traditional marketing.

Just odeavirus moment while we sign you in to your Goodreads account. They only have room in their overcrowded brains for a few paintings. Jun 24, Iago Seleme rated it really liked it. If you can get people to accept, embrace, adore, and cherish your ideas, you win! Jul 31, Richard Ideavirys rated it liked it Shelves: The combined market capitalization of Amazon. I like the book but I don’t anticipate ever rereading it.

This wasn’t the fastest way to get to a big number, but it was the best way to get to the right number and kind of people.

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There is some good stuff here, especially if you build or market godib and don’t have a big brand to help your products become adopted. So, one more time, hit rewind.

Unleash Your Ideavirus

Twenty years ago, the top companies in the Fortune either dug something out of the ideavirue or turned a natural resource such as steel or oil into something you could hold. Apr 30, Andreas rated it really liked it Shelves: How the idea spreads from one hive to another is determined based ideavirua how quickly the idea spreads. Make it easy for them to learn why they should embrace your idea over time.

What’s really going on in that Cisco ASA of yours?: Nov 25, Omar M. It went great — until it reached the rich folks behind home plate. They need a host that can serve to replicate the virus and spread it to another host through physical contact or transference by a cough or sneeze.

He digs into identifying your hive the people who you are focusing on and will help spread the word. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the The book that sparked a marketing revolution. To summarize the author in his own words “Marketing by interrupting people isn’t cost effective any more.

He calls these ideas “ideaviruses”, and writes that the best way to spread them is to find the group of people that want to be marketed to, identify the most influential people in that group, and to incent and make original review: The medium can be anything from phrases to video clips and pictures used to get an audience’s attention.

With each person influenced, the idea is interpreted, modified and often improved before it is passed on. It’s shallow, much like many of the ideaviruses he champions. The book that sparked a marketing revolution. Because infecting large populations with an ideavirus is the first step to building a profitable online business.


Originality trumps persistence in my world. It seems he was one of the pioneers of “viral marketing” before social networks. The vector controls the hives through which the ideas flow.

Thoughts on Seth Godin’s Unleashing The Ideavirus – It’s Your Turn

Building a flashy and snazzy Web site is almost certain to lead to failure. Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is deliberately contentious and uses a lot if hyperbole which some people love, but I find irritating. Hanya saja cepa Sebenernya saya sudah membaca buku ini kira-kira 2 tahun lalu. There are two differences between word of mouth and an ideavirus: But scrape below the specific examples and technical references and I still think there are some good ideas here – perhaps not unique or novel, but maybe they were 16 years ago.

Thoughts on Seth Godin’s “Unleashing The Ideavirus”

What use an idea? The goal of the consumer is to avoid hearing from the advertiser whenever possible. It was difficult to get past his rants about many ventures he used as examples and predicted would be amazingly successful, which have since amazingly failed.

There are no discussion topics on this book yet. Then I come gosin an alcove that is jammed with people. If you want to spread an idea among policy wonks, don’t involve People-magazine style celebrities, or aim for big numbers.

What does it look like? Planning a Complete Security Strategy: Of course, the disadvantages were that it was very difficult, very expensive, and very ineffective.